Storytelling That Sparks: Using Impact Narratives to Connect Employees and Communities

Live Virtual Event Held April 2, 2025

Corporate Social Responsibility

Discover how to harness the power of storytelling to strengthen the bridge between your employees and community impact. Through real-world examples and interactive exercises, you’ll learn strategies to capture and share compelling stories that showcase purpose and inspire broader engagement including:

  • Understand and develop the “why” of storytelling
  • Build a story bridge
  • Craft effective stories of impact

Guests

  • Jennifer Bradbury, Global Corporate Philanthropy Executive
  • Sarah Middleton, President & CEO, Mission Up

Virtual Event Resources

Top Takeaways

  • Storytelling is a bridge between employees and community impact. When done well, it strengthens engagement, deepens purpose, and drives action.
  • Effective storytelling makes it easier for marketing (and leadership) to amplify impact. Stories can differentiate your brand, enhance employee and customer pride, and drive business results.
  • You don’t need to be a professional writer or marketer; just follow the simple framework in the CSR Storytelling Playbook. By clarifying your why, using a story bridge, and crafting compelling narratives, anyone can tell impactful stories that inspire action.