Prioritizing Health and Wellbeing: A Rising Trend in Corporate Culture

A fundamental shift is underway in the world of work. While salaries and benefits remain important, employees are increasingly demanding a greater focus on their overall health and wellbeing. This shift is reflected in the rising focus on “Health and Wellbeing” for Points of Light’s The Civic 50 honorees, an annual recognition of the most community-minded companies in the United States.

The Civic 50 2024: A Healthy Trend

For the past four years, the Civic 50 has tracked how companies prioritize health and wellbeing, both within their organizations and in their external CSR efforts. What began as a response to the pandemic has since become a core value. In 2021 and 2022, “Health and Wellbeing” ranked #4 as a cause area by The Civic 50. By 2023, it climbed to #3, and in 2024, it reached #2, signifying a deeper commitment to community health. This increased focus is also demonstrated by a rise in Civic 50 honorees working intentionally with teams responsible for “Employee Health and Wellness”; growing from 80% of honorees integrating with that business function in 2022 to 84% in 2024.

Why the Shift?

This trend is driven by several factors:

• Increased Awareness: The pandemic and recent world events have highlighted the importance of physical and mental health.
• Employee Expectations: Employees now expect employers to prioritize their wellbeing, both inside and outside the workplace.
• Social Responsibility: Companies recognize their role in contributing to a healthier society.

Challenges and Opportunities

The 2024 Civic 50 report reveals a strong focus on addressing critical health challenges. Companies are stepping up to invest in training and development programs to combat the global health worker shortage, ensuring communities have access to qualified healthcare professionals. They’re also supporting initiatives that mitigate the health impacts of climate change, recognizing the growing threat to public health.

Additionally, companies are increasingly providing resources and programs to address mental health concerns, acknowledging the importance of mental wellbeing for both employees and communities. Access to safe water remains a critical issue, and The Civic 50 honorees are partnering with organizations to improve water quality and access in underserved communities.

The report also highlights a commitment to tackling chronic diseases. Companies are supporting research and programs focused on the prevention and management of conditions like diabetes, heart disease and cancer. Finally, there’s a growing emphasis on addressing health inequities. By tackling social determinants of health and promoting health equity, these companies are working to ensure that everyone has the opportunity to live a healthy life.

Leading the Way

The 2024 Civic 50 honorees like UnitedHealth Group, PDS Health and Blue Cross Blue Shield of Massachusetts exemplify this commitment to health and wellbeing. UnitedHealth Group’s Diversity in Health Care Scholarship program, for instance, supports the next generation of diverse healthcare professionals. PDS Health is actively involved in community health initiatives, and Blue Cross Blue Shield of Massachusetts demonstrates its commitment through its annual day of service and ongoing programs.

The Mental Health Benefits of Volunteering

The Civic 50 also highlights the growing alignment between CSR strategies and employee health and wellness. Companies are increasingly recognizing the link between volunteering and improved mental health.

In today’s world, loneliness and social isolation are significant concerns. The U.S. Surgeon General reports that 50% of adults experience loneliness, with even higher rates of non-belonging in the workplace (64%) and local communities (74%). These feelings can negatively impact mental health, productivity and overall wellbeing.

Volunteering offers a powerful antidote. It provides opportunities for social connection, fosters a sense of purpose and improves mental and social wellbeing. Workplace volunteer programs can strengthen team bonds, combat isolation and create a more inclusive and supportive work environment.

Learn More and Invest in Wellbeing

Prioritizing health and wellbeing is no longer a trend; it’s a necessity. By investing in their employees’ wellbeing and supporting community health initiatives, companies can create a more engaged workforce, improve productivity and contribute to a healthier society.

To learn more about how companies are leading the way in community engagement and social impact, download The Civic 50 Report.

Points of Light can help your company develop and implement impactful employee volunteer programs that promote health, wellbeing and social responsibility. Contact us today to learn more about our corporate consulting and employee activation services.