“Give With Target” Back-To-School Initiative Launches

On July 26, Target launched a back-to-school education giving program, called Give With Target^® in New York City with Disney Channel actress and Hollywood Records recording artist Bridgit Mendler. The program runs through Sept. 8, 2012 and is part of Target’s plans to give $1 billion for education by 2015.

Watch the Give With Target kickoff video.

Target will donate up to $5 million to schools nationwide, with $2.5 million in the form of $25,000 grants to 100 in-need schools. Target will surprise one lucky school a week over a four-week period starting on Aug. 9. Be sure to visit A Bullseye View throughout the program to learn more about Give With Target and to track the Bullseye Bus.  

The second part of the program will give $2.5 million in Target GiftCards^® to local schools who receive votes via the Give With Target Facebook application. Your school can receive up to $10,000 for books or needed school supplies. All you need to do is vote for your school each week until Sept. 8 and share with your network using the hashtag #GiveWithTarget. For every 25 votes your school receives, Target will send a $25 gift card. Find out more and vote at Facebook.com/Target.