Giving back is built into our DNA at Clif Bar & Company, and our volunteer efforts largely focus on giving back in ways that help the planet. That’s probably not surprising, since we’re a company that relies on a clean and healthy environment to grow the ingredients we use in our food, and on the outdoors as a treasured place for us and our adventure-loving consumers to play.
Employee Volunteer Programs
Providing support for the men and women who have served in the armed forces is a priority for many social organizations across the United States. Among the critical needs being addressed by these groups, such as providing access to healthcare, education and employment, is the need to help veterans find and maintain safe, sustainable housing. HandsOn Greater Phoenix, a Points of Light affiliates, has stepped up to this challenge, leveraging the power of corporate partnerships and volunteers to have an impact on the local veteran community.
For companies, building a culture that connects volunteering to a broader organizational mission can require an intentional and sustained effort to engage stakeholders, creating a strong business case and adopting policies and programs supportive of service. Increasingly, leaders in corporate citizenship are building the skill set and experience to translate the importance of engaging employees in service to the vernacular of an executive boardroom.
With growing dialogue around purpose in the workplace and the increasing number of community-minded brands in the market, consumer and employee engagement trends in the United States are fueling the rise of corporate citizenship. Similar trends are also emerging in Asia.