Giving back is built into our DNA at Clif Bar & Company, and our volunteer efforts largely focus on giving back in ways that help the planet. That’s probably not surprising, since we’re a company that relies on a clean and healthy environment to grow the ingredients we use in our food, and on the outdoors as a treasured place for us and our adventure-loving consumers to play.
Corporate Social Responsibility
In the United States, more than 41 million people, including nearly 13 million children, struggle with hunger. That means 1 in 6 children are food insecure. According to Feeding America, hunger — an often unseen issue — affects individuals of all ages, demographics, and backgrounds, and is often tied with other issues of poverty and economic insecurity. Two members of the Points of Light Corporate Service Council are going above and beyond to address hunger and food security in the communities where they do business.
In the many years I’ve spent attending the Points of Light’s conference, I’ve seen a lot. I’ve met presidents and first ladies, the son and brother of a president (here’s looking at you, Neil Bush!), members of Congress, entertainers and athletes. More importantly, I’ve met people who I have learned from, networked with, enjoyed a beer with, and who have helped me be a leader in the field of corporate volunteer management. Here are five reasons why you should join me in Atlanta in June.
In 2010, the Miami Marlins launched a community initiative called Marlins Ayudan (“help” in Spanish). Through the program, 230 front office employees have served more than 48,000 hours, donning blue shirts and volunteering in teams throughout the community – beautifying the Miami River, picking up trash along South Florida beaches, or taking underprivileged youth on field trips to local museums and attractions. Claude Delorme, executive vice president of operations and events, has helped establish this rich culture of service by leading a Marlins Ayudan team each year.