From global community days and home-builds to civic hackathons, companies have an immense power to mobilize and inspire their employees to achieve social change through service.
Corporate Service Council
In my 25-plus-year career, one thing has become abundantly clear to me. Companies with an engaged employee base are the companies that tend to thrive. Of course, you need a sound business model and products that consumers demand, but that’s not enough. Your company needs a soul.
It’s hard to believe that Points of Light is already celebrating its 25th anniversary and, with it, 25 years of mobilizing volunteerism across the globe. That commitment to creating social action that brings change to communities has resonated with countless volunteers, nonprofits and companies. As the chair of Points of Light’s Corporate Service Council, the organization’s impact is something I’ve been delighted to be a part of.
Employees have stopped writing #RaceTogether on cups at Starbucks, and critics have mostly stopped sneering at the effort. Will other companies now become wary of promoting or discussing social change? That question weighed heavily on my mind last week, as I headed to Boston for the annual meeting of the Points of Light Corporate Service Council. Representatives from 60 of the nation’s largest companies gathered to share lessons from and leadership of the corporate volunteer service movement.